strategic marketing + communications + branding solutions

How to put the “kibosh” of Facebook Graph Search

How To Stop People From Snooping On You With Facebook’s Graph Search

On Monday, Facebook officially rolled out Graph Search to everyone on the social network. The new search engine, originally accessible to only a select group after its introduction in March, lets you search through the mountains of information the site’s more than 1 billion members produce daily. Starting this week, everyone with a Facebook account can find “friends from London who like ‘True Blood’ ” or “married people who like prostitutes.”

In Facebook’s attempt to connect friends and friends of friends to one another, your information, now fed into a search engine, is more public ever before. If you’re irked by the the idea of strangers finding out personal details of your life with a few clicks in a search bar, there are steps you can take to ensure your privacy on Facebook. Here’s what to do:


Get A “Fixer”

Fight Like Fab: 7 Steps to Dealing With Bad Press

When a big-time outlet published unflattering reports about, the company fought back. And you can too. Here’s what you can learn.

You may have seen Bloomberg’s rather unflattering story about the company culture of online retailer The article outlined reports of terse emails from the founder and seemingly odd demands, including mandating certain types of fonts in emails or certain types of paper.The day after the story came out, Fab co-founder and CEO Jason Goldberg took to the company blog to address in lengthy detail what he called “blatant misrepresentations”. This begs the question: How and when should you respond to bad press–if at all? Inc. talked to public relations veteran Stuart Zakim, president of New York City-based Bridge Strategic Communications. He suggested this seven step recovery plan.




Quit complaining and put FB to work for your brand!

6 Best Things Companies Do on Facebook Today

Last week, I wrote about the worst things companies are doing on Facebook today. I showcased five companies that really just don’t understand how to use the network for positive promotion–and, as a result, turn a lot of consumers off.

Today, I’m taking a sunnier tack. In a recent Comscore study for UPS, consumers explained why they usually “like” a brand on Facebook in the first place. Brands who really “get” Facebook marketing seek out opportunities to connect with consumers in a way that adds to the experience, rather than interrupt social behavior. I took a look at what a ton of brands are doing right on Facebook, and brought them to life as personas. Hopefully you recognize some of these traits in your company’s Facebook page.


For “Your” Eyes Only

Google Glass Flaw Lets Hackers ‘Watch Your Every Move,’ Researcher Says

A security flaw in an early version of Google’s new Internet-connected glasses could allow hackers to control the device remotely and use its camera to “watch your every move,” according to one developer.

In a blog post this week, software developer Jay Freeman said he found a way for hackers to install malicious software on Google Glass to conduct surveillance on its users. Freeman was one of the early Glass adopters selected by Google to test the device before its release to the general public next year. Glass, a head-mounted computer that rests on the user’s face like a pair of eyeglasses, can take photos, translate phrases and offer directions via a small glass cube suspended over the wearer’s right eye. Freeman said hackers can compromise the headset by using a known vulnerability in Google’s Android software, granting them even greater access to users’ privacy than if they had bypassed security on a phone or computer.




Poof! You’re A Magazine Publisher

New Flipboard Lets You Curate & Distribute Your Own Magazine

Flipboard unveiled a major upgrade to its iOS app on Wednesday, including the ability to create your own magazine. The popular personalized news app has long allowed users to visualize RSS feeds, Twitter streams and Facebook streams, but now you can create your own streams by adding articles, photos and videos of your choosing. It’s a natural progression for the app that now goes from a consumption platform to a creation one as well.

GigaOm’s Mathew Ingram describes the new Flipboard as “a little like Pinterest merged with Tumblr, crossed with a better-looking and more social version of Google Reader.” Of course, Reader is expected to shut down in July. It’s simple to curate a magazine in the new Flipboard. You look for content in the app and hit the “+” button to include it. Or you can use a bookmarklet tool to look for virtually any content you wish on the Web to put in your magazine. You can also create a table of contents for your creation.




Out Magazine’s Power 50 List

Out Magazine’s Power 50 List: Tim Cook, Ellen DeGeneres, Anderson Cooper Take Top Spots

Tim Cook nabs the top spot on Out magazine’s “Power 50” list for the third year in a row. The Apple CEO, 52, is in good company alongside Ellen DeGeneres, “Glee” producer Ryan Murphy and Anderson Cooper, who are all present in the top five. New to this year’s list is Nate Silver, the statistician who successfully prognosticated the 2012 presidential election on his New York Times blog, FiveThirtyEight.

As Out officials noted in a press release, the remainder of the 2013 list runs the gamut, featuring businesspeople, entertainers, politicians and activists.

Take a look at the full “Power 50” list here.

Why The Obama Brain Game is Serious Business

Why Obama’s Brain-Mapping Project Matters

Why It Matters Scientists need new technologies to understand how the activity of millions of neurons contributes to complex brain functions. Last week, President Obama officially announced $100 million in funding for arguably the most ambitious neuroscience initiative ever proposed. The Brain Research through Advancing Innovative Neurotechnologies, or BRAIN, as the project is now called, aims to reconstruct the activity of every single neuron as they fire simultaneously in different brain circuits, or perhaps even whole brains.

The “next great American project,” as Obama called it, could help neuroscientists understand the origins of cognition, perception, and other enigmatic brain activities, which may lead to new, more effective treatments for conditions like autism or mood disorders and could help veterans suffering from brain injuries.


Dry your tears, your tech wetsuit is here.

An Invisible Wetsuit for Phones and Tablets

It’s a little heart-stopping to watch someone purposely dunk a cellphone or tablet in a water tank. Seeing it continue to work underwater is astonishing.

It does because the components inside have been nano-coated. Such coatings are best applied to a phone’s components before assembly. You can have nano coating done afterward through Liquipel, but it will cost you.
A cellphone case can seal against most water, but it adds bulk and weight to a sleek device. Nano coatings render the parts themselves impervious to water damage, so the protection comes without added bulk.



He’s a freebird, Bansky arrest a hoax.

Banksy Arrest Was A Giant Hoax, The Elusive Street Artist Has Not In Fact Been Caught

The internet was up in arms today when a clearly fake suspicious looking press release announced the alleged arrest of Britain’s uber-famous street artist, Banksy. Rumors quickly circulated that the graffitist, known to decorate walls around the world with his tongue-in-cheek social criticism, had not only been apprehended, but his identity had also been revealed.

But it turns out the “news” of Banksy’s arrest was just one giant hoax, likely orchestrated by a savvy online troll who takes joy in seeing media outlets report the faux news. As Business Insider confirmed, the London Metropolitan Police did not in fact nab the elusive street artist nor did they reveal his real name (Paul Horner, really?).


The Onion readers peel away from tasteless tweet.

The Onion Apologizes For Quvenzhané Wallis Oscar Tweet

In a rare departure from satire, The Onion has issued a sincere apology for a tweet posted on its official Twitter account Sunday night that called 9-year-old Best Actress nominee Quvenzhané Wallis an offensive slur.

Steve Hannah, the CEO of Onion, Inc., posted a letter apologizing on the fake news outlet’s official Facebook page.

“Dear Readers,

 On behalf of The Onion, I offer my personal apology to Quvenzhané Wallis and the Academy of Motion Picture Arts and Sciences for the tweet that was circulated last night during the Oscars. It was crude and offensive—not to mention inconsistent with The Onion’s commitment to parody and satire, however biting.”



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